Cementis assisted the Swiss Development Cooperation Agency in demonstrating the financial attractiveness of producing LC3 as well as to disseminate this new cement worldwide.
If the superior technical performance of LC3 versus traditional cement was already demonstrated and recognized by the specialized community, the cement industry was still to be convinced. Therefore, the Swiss Development Cooperation Agency, financial sponsor of the LC3 project, assigned Cementis with the task of taking LC3 “from the lab to the industrial scale” thanks to Cementis outstanding network within the cement industry worldwide Main tasks of this assignments consisted in:
- preparing a technical and financial feasibility study on LC3
- presenting LC3 at the various cement conferences worldwide
- presenting LC3 during individual meetings with cement producers worldwide.
Heavy industries like cement companies are usually slow movers. It needs the right approach and arguments to convince them. The Technical and Financial Feasibility, mainly the financial attractiveness, was key to get their attention. Presentation of the Feasibility Study to several cement specialized conferences followed by face-to-face meetings with cement companies’ decision makers started to spread the potential of LC3. (www.lc3.ch)